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SLEF Market Sentiment Indicator

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Latest topics
» KZOO ... KZOO ...Stock Buy Back underway ?
by Namal Today at 10:08 pm

» BALA WILL BE A STAR
by kovida Today at 9:41 pm

» LLUB - At the Current Price
by Top Trader Today at 9:31 pm

» LANKA CEMENT....STILL GOOD
by kjojo Today at 7:39 pm

» The New Pope: Bergoglio of Argentina
by leasingmandate Today at 5:41 pm

» HEXP Starts Next Run to Rs.300
by kjojo Today at 2:54 pm

» කිංස්බරි හෝටලයේ විදුලි සෝපානය මනාලයා සමග හිරවේ.. මංගල උත්සවය ජංජාලයක් වෙයි.. මනාලයා වන්දි ඉල්ලා නඩු යයි.
by trasantha Today at 8:03 am

» VALLIBEL FINANCE PLC
by Yahapalanaya Today at 5:21 am

» Comparison TAFL,BFL & GRAN
by wisdom Today at 3:40 am

» UDPL Next Run soon
by kovida Yesterday at 10:58 pm

» CFVF run Will start soon
by nimantha80 Yesterday at 7:46 pm

» Financial Instrument- Lease BG/SBLC
by leasingmandate Yesterday at 2:39 pm

» HVA.............? wtz gonna happen with HVA?
by anjelo Yesterday at 1:53 pm

» watch CSF
by kjojo Yesterday at 12:21 pm

» RENUKA CAPITAL PLC (KZOO.N0000)
by The Hunter Yesterday at 10:08 am

» ගංගා මෑණියන්ගේ බැල්ම ලගදිම කොටස් වෙලදපොල දෙසට
by ranferdi Yesterday at 7:57 am

» + Point for Market : IMF reaches staff level agreement on third review of Sri Lanka’s EFF
by Ran49 Yesterday at 7:16 am

» Hotels face tough time --- Drop in tourist arrivals predicted/so many new hotels are opening
by kcrRanz Yesterday at 4:55 am

» Asian shares conquer 10-year peak
by kcrRanz Yesterday at 4:51 am

» Ideas about SCAP.N000 ?
by kcrRanz Yesterday at 4:40 am

» PABC : This must pass 20 rs. level very soon
by kcrRanz Yesterday at 4:37 am

» Why CSEC going up....???
by kcrRanz Yesterday at 4:30 am

» why bfl...gran...tafl...not moving
by kcrRanz Yesterday at 3:17 am

» Time to Talk About How Budget 2018 will Help for Us!
by Dailytrader Mon Oct 16, 2017 7:02 pm

» MBSL - MERCHANT BANK OF SRI LANKA
by Roshan Fernando Mon Oct 16, 2017 2:11 pm

» Today run LOFC 5+
by kjojo Mon Oct 16, 2017 12:45 pm

» LOFC 7+ next week
by kjojo Mon Oct 16, 2017 12:41 pm

» SAMP - ABSORBING REAL VALUE
by niru Mon Oct 16, 2017 11:43 am

» RENUKA CAPITAL PLC (KZOO.N0000)
by Namal Mon Oct 16, 2017 10:54 am

» From today - Watch Watch
by Richman Mon Oct 16, 2017 8:44 am

» IS CTBL.N ready to run ?
by Richman Mon Oct 16, 2017 8:43 am

» Sri Lanka tea prices seen remaining high on global shortfall
by Wimal Modawansa Mon Oct 16, 2017 8:10 am

» Recommended buys in planation
by Wimal Modawansa Mon Oct 16, 2017 8:08 am

» BFN .. ORIENT FINANCE PLC
by worthiness Sun Oct 15, 2017 1:38 pm

» Plantation Sector Summary
by Wimal Modawansa Sun Oct 15, 2017 7:28 am

» BUY CFT with expect to cross share 10+
by sameboy Sat Oct 14, 2017 12:53 pm

» HATTON PLANTATIONS LTD
by gdid Fri Oct 13, 2017 5:32 pm

» WATA N00000
by gdid Fri Oct 13, 2017 5:29 pm

» MAL N and X
by Captain Fri Oct 13, 2017 12:05 pm

» Watch DFCC and NDB and guess which one is best
by Captain Fri Oct 13, 2017 11:54 am

» WHY WE SHOULD BUY CFVF...
by kjojo Fri Oct 13, 2017 11:42 am

» 4 new all-time record prices in Lanka Commodity Brokers Catalogue of 11 Oct. auction
by anjelo Fri Oct 13, 2017 8:58 am

» LIOC run Just started
by Ran49 Fri Oct 13, 2017 7:28 am

» LIOC is going to increase oil price
by SIRRA123 Thu Oct 12, 2017 9:06 pm

» See what these UNP criminals has done to our EPF and ETF, We have to burn these fellas
by Ryan Hudson Thu Oct 12, 2017 7:57 pm

» COCR COCR
by newone Thu Oct 12, 2017 5:41 pm

» Heavy rainng......But still VPEL & HPFL at very low price
by newone Thu Oct 12, 2017 5:35 pm

» TKYO - Capital Trust Recommends BUY
by Maxime Thu Oct 12, 2017 3:17 pm

» CEYLON TEA BROKERS PLC (CTBL.N0000)
by Namal Thu Oct 12, 2017 2:26 pm

» DOCK FUTURE hit 120 share
by kjojo Thu Oct 12, 2017 1:58 pm

» keey eye on DOCK
by kjojo Thu Oct 12, 2017 12:37 pm

» look MULL. Today Run
by TuTanKaman Thu Oct 12, 2017 12:25 pm

» MEL.N0000-ANY NEWS
by DHAVER88 Thu Oct 12, 2017 12:15 pm

» Aitken Spence - Prospects
by MasterD Thu Oct 12, 2017 10:41 am

» NDB Bank PLC
by MasterD Thu Oct 12, 2017 10:38 am

» UBC - Union bank a hidden GEM
by MarketWch Thu Oct 12, 2017 10:36 am

» Correct time to buy DFCC
by Harry82 Thu Oct 12, 2017 9:28 am

» NTB A RISING STAR
by samaritan Thu Oct 12, 2017 9:20 am

» Watch the followings
by Harry82 Thu Oct 12, 2017 9:03 am

» WHERE IS TELLER........market down.......ASI 5700...
by kjojo Thu Oct 12, 2017 9:01 am

» Bank Guarantee/StandBy Letter of Credit(MT760),Project Funding,MT103,Loan.
by kimsungnyon010 Thu Oct 12, 2017 8:17 am

» Bank Guarantee/StandBy Letter of Credit(MT760),Project Funding,MT103,Loan.
by kimsungnyon010 Thu Oct 12, 2017 8:16 am

» Bank Guarantee/StandBy Letter of Credit(MT760),Project Funding,MT103,Loan.
by kimsungnyon010 Thu Oct 12, 2017 8:13 am

» AGST can move
by Richman Thu Oct 12, 2017 7:28 am

» ACAP latest penny
by Richman Thu Oct 12, 2017 7:06 am

» Can the oil price remain as it is?
by predictor Thu Oct 12, 2017 6:52 am

» Market is falling continuously
by Yahapalanaya Thu Oct 12, 2017 5:27 am

» COLOMBO SHIT EXCHANGE UNDER YAHAPALANAYA
by Yahapalanaya Thu Oct 12, 2017 5:20 am

» LDEV Price
by sanjulanka Wed Oct 11, 2017 6:10 pm

» Stock Market Entertainment
by SL.Market Wed Oct 11, 2017 6:05 pm

» DOCK FUTURE
by kjojo Wed Oct 11, 2017 1:02 pm

» LLMP N0000
by kjojo Wed Oct 11, 2017 12:54 pm

» AINV.N is ready to run ?
by kjojo Wed Oct 11, 2017 10:46 am

» look LOFC- Ready to run
by max shanu Wed Oct 11, 2017 10:03 am

» LOLC towards ...150
by Harry82 Wed Oct 11, 2017 9:37 am

» Is it ok vone
by prasa2004 Wed Oct 11, 2017 8:53 am

» WILL SEYLAN WAKE UP TODAY TO JOIN BANKING RUN??
by prasa2004 Wed Oct 11, 2017 8:51 am

» How about LDEV
by sanjulanka Tue Oct 10, 2017 11:29 pm

» FC recommends a STRONG BUY on SAMP.N
by Harry82 Tue Oct 10, 2017 4:08 pm

» Watch LDEV..
by Beta1 Tue Oct 10, 2017 2:09 pm

» How About CHOU
by max shanu Tue Oct 10, 2017 11:30 am

» ACME and LCEM
by Tissa Tue Oct 10, 2017 10:31 am

» UDPL Lead the Plantation
by Ran49 Tue Oct 10, 2017 7:43 am

» Financial Instrument- Lease BG/SBLC
by leasingmandate Tue Oct 10, 2017 4:32 am

» LCEM 10/-.......
by gayanath1983 Mon Oct 09, 2017 6:47 pm

» ready to ACME blast
by gayanath1983 Mon Oct 09, 2017 3:06 pm

» ACME 9+ Coming soon
by rasikagamage Mon Oct 09, 2017 2:31 pm

» World bank confirms bribery involving Maithri –Australian Co. that gave it blacklisted
by samaritan Mon Oct 09, 2017 2:14 pm

» HEXP Start next run to 150
by Miss-Sangeetha Mon Oct 09, 2017 11:56 am

» Top Ten Tomorrow (TTT)
by Wimal Modawansa Mon Oct 09, 2017 10:28 am

» Although there is a huge buying pressure, why not AINV.N move ?
by Eugine Fernando Mon Oct 09, 2017 10:25 am

» Next ALUF Target Price 40
by kcrRanz Mon Oct 09, 2017 10:23 am

» Russiyawata Wada Loki irrisiyawa
by sanjulanka Mon Oct 09, 2017 9:30 am

» This weaek runners...
by Wimal Modawansa Mon Oct 09, 2017 8:24 am

» CFT share එක මොනව හරි දෙයක් වෙනව වාගෙ.
by sameboy Mon Oct 09, 2017 7:11 am

» GRAN $ TAFL......future price moments ?
by kcrRanz Sun Oct 08, 2017 10:40 pm

» Lets we see CHOU as trading shot - as property stocks are rocking
by MoneyTree Sun Oct 08, 2017 12:36 pm

» BoC, Peoples' Bank NSB officials tell PCol; Ravi told state banks to bid low
by worthiness Sun Oct 08, 2017 10:36 am

» MGT...&....TJL ......? yOUR IDES PLEASE
by kcrRanz Sat Oct 07, 2017 12:19 pm

Political World Preps for Tech-Driven Ad Buying in 2016 Race

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Political World Preps for Tech-Driven Ad Buying in 2016 Race

Post by VALUEPICK on Fri Jul 31, 2015 5:04 pm

http://blogs.wsj.com/cmo/2015/07/30/political-world-preps-for-tech-driven-ad-buying-in-2016/



As ad tech grows, so goes the nation.


Marketers these days have more tools at their disposal to reach consumers online, thanks to advances in Web advertising like audience targeting, automation, real-time bidding and social-media platforms like Facebook.


That political campaigns would want to utilize the same tools as marketers to reach potential voters is not a new phenomenon. But ahead of the 2016 election cycle, the political and advertising worlds are gearing up for greater use of tech-driven ad buying, as Americans are increasingly latched to computers and smartphones.
The ad tech firm Rocket Fuel, for example, said it would grow its politics group to work with political advocacy interests. Facebook has also pitched itself to 2016 presidential campaigns to show off new tools to reach would-be donors, the New York Times recently reported.
Campaigns in past cycles have used information about consumers’ personalities and interests to target ad buying. These days, marketers are increasingly making use of complicated data and targeting tools to buy their ads more efficiently. Political advertisers are interested in doing the same, according to Chris Choi, head of media at Blue State Digital, an agency that serves political groups.


“More and more campaigns are using their own data and putting that to work,” Mr. Choi said.


The idea, Mr. Choi says, is to capture the “most hardcore” supporters. That might mean showing political messaging to someone who has purchased a certain type of car or bought golf clubs as he or she traverses the Internet later on.


But digital ad firms still have to make their case to campaigns that often revere television.


“When you buy on digital, that means you’re not doing something else,” Mr. Choi said. “While the overall pie has grown, the digital folks need to continue to make the case why buying digital is more efficient, more targeted and more measurable.”


Overall political TV ad spending could total $4.4 billion this cycle, up from $3.8 billion in 2012, according to Kantar Media’s Campaign Media Analysis Group. Another report suggested online political ads could reach nearly $1 billion this cycle.


Of course, digital advertising encompasses a lot. There’s buying ads in real time using tech-driven software — and then there’s picking up the phone to purchase a huge banner ad.


“I’m a little surprised that some campaigns that talk about how technical and pro-Silicon Valley they are still do a lot of site buys,” using phones and emails instead of automated technology, said Zac Moffatt, co-founder of Targeted Victory, a digital outreach company.
Mr. Moffatt’s firm is among a group of specialists seeking to allow candidates and causes with smaller budgets to apply a “big data” approach to campaigns.


Data targeting tools have also extended to the television world, as campaigns use tools from firms like Rentrak and Nielsen to find ways to purchase TV ad time beyond typical age-and-gender demographics. Mr. Moffatt’s firm, for example, advised one Colorado Congressional candidate to buy spots on TV Land because it over-indexed with Republican voters, CMO Today reported last year.
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